All photos have been used with permission from the brands involved. When I first came across the ethical and sustainable fashion movement, I rejected it because I felt like no one was considering the people who liked to dress as colourfully and outrageously as I do. After spending about eight months observing the ethical and sustainable fashion circle, I’ve been able to curate a list of the brands I’m sure other people like myself would want to know about. These brands are colourful, creative, cute, and clean of many of the wrongs within the fashion industry today. They’re all ethical, and they’re all making an effort to be sustainable, from making scrunchies from fabric scraps to basing their entire brand on up-cycling waste. Even if you can’t shop at these brands due to cost or geographical location, they’re still beacons of creativity and inspiration that deserve appreciation. CLEAN, the Label I’m starting with unisex brand Clean the Label because it is the only brand
Showing kindness to the planet and the people who make our kawaii clothes.